How We Design, Build and Launch Your Website

We design, build and launch websites in a clear sequence so you always know what to provide and what we deliver next. Timeline: weeks once scope is locked—confirmed in your proposal.

1. Discovery

You provide: goals, audience notes, brand assets, analytics access. We deliver: sitemap, success metrics and project plan. Milestone: scope sign-off.

2. Sitemap & wireframes

You provide: feedback on page list. We deliver: wireframes for key templates. Milestone: structure approved.

3. Design

You provide: design feedback in agreed rounds. We deliver: mobile-first layouts. Milestone: design approval.

4. Build

You provide: final assets. We deliver: working pages on staging. Milestone: staging ready for content.

5. Content & SEO

You provide: approvals on copy. We deliver: titles, headings, schema, redirects map. Milestone: content-complete.

6. QA & launch

You provide: final pass on forms and devices. We deliver: launch QA and go-live. Milestone: site live.

7. Support

You provide: questions from the first weeks live. We deliver: handoff training and agreed support window. Milestone: project complete.

Who this process is for

US small and mid-sized service businesses starting a new site or redesign with 247 DMA. You want a predictable sequence, written scope and no surprise hand-offs between design and development vendors.

Problems a clear process prevents

  • Endless revision loops without milestones
  • Launching without redirects or analytics
  • Design that cannot be built cleanly
  • Content arriving after code is frozen

What you receive at each phase

Artifacts are concrete: sitemap, wireframes, design files or Figma links as agreed, staging URL, SEO checklist, redirect map and training notes. Pair this page with website design, web development and timeline guidance.

Communication rhythm

You get a dedicated project manager, scheduled reviews and a shared place for feedback. We ask for one decision-maker so approvals do not stall. Urgent production issues during launch week get prioritized over nice-to-have polish.

Handoff and ownership

At completion you receive training notes, admin access and documentation for common edits. Domain and site files remain yours. If you want ongoing SEO or ads, we scope that separately after launch rather than bundling vague retainers into the build.

Read more: website development checklist and SEO into new builds.

What you need to provide

Projects move when one decision-maker can approve sitemap, design, and copy on schedule. You provide goals and audience notes, brand assets (logo, colors, fonts), access to the current site or analytics when relevant, and content inputs—or feedback on drafts we write. For redesigns, a list of must-keep URLs helps redirects. During build you review staging on real devices and confirm forms and tracking. Timely feedback is the main lever on calendar; missing assets and scattered approvals are what stretch a 4–8 week plan.

FAQ

How long does the process take?

Most small-business websites take about 4–8 weeks after scope is locked. Content and feedback speed drive the calendar. Your proposal includes dates.

Who is my point of contact?

A dedicated project manager coordinates design, build and SEO workstreams.

What do you need from us?

Goals, brand assets, access to the current site or analytics when relevant, and timely feedback on wireframes, design and copy.

Do you handle redirects?

Yes for redesigns and migrations—we map old URLs and implement 301s before launch.

Can we pause after design?

Possible, but pauses usually extend launch. We prefer locking scope and shipping consecutive phases.

Where does SEO fit?

On-page SEO is phase 5 of the build. Ongoing SEO is a separate retainer—see SEO.

See also how long a small business website takes.

Get a free website & SEO plan

Tell us about your business and goals. We reply within one business day with a clear next step.

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